Monday, May 3, 2010

Sporty surf-style clothing line... ATHLETA!


Have you seen this new magazine for women's clothing yet? I have fallen in love with it! I receive nothing from ATHLETA for making this pitch... I genuinely highly recommend ATHLETA! Here is their motto from the Design Director:

"Everything that makes its way into the Athleta assortment comes from our own personal love for both fashion and sport ... Our design team is made up of women athletes and we have pretty much every sport you can imagine represented by a member of our staff"

The have loads of beautiful sun dresses... knee length shorts, skirts, beach cover ups, swimsuits. And as far as online shopping goes, it's the same shipping as with Old Navy, Gap, Banana Republic etc:) You can shop by sport categories:

Yoga/Studio
Run/Walk
Hike/Explore
Gym/Training
Adventure Travel
Swim/Surf/Paddle
Golf
Tennis
Cycling
Triathlon

Check it out! http://www.athleta.com/
And lots of sporty tips and stories on their blog at http://www.athleta.net/chi/